Email Acquisition through Partnerships

While at Garneau, we were able to partner with Competitive Cyclist on a co-branded email acquisition campaign. Garneau sponsored an all inclusive free trip to Quebec City for one lucky winner. We had one of the most successful campaigns in Competitive Cyclist’s history.

Dedicated email blast kicking off the campaign, backed with secondary brand promotion on Competitive Cyclist’s website.

Brand Promotion leads to assortment on Competitive’s site, while “Enter Now” CTA leads to dedicated landing page to enter the giveaway.

Email campaign backed with Social Media coverage.

Incredible trip for winner, win-win for CC & Garneau, extremely low cost per email acquisition for campaign.