Western North Carolina Native
E-commerce and Digital Marketing Leader
Passionate Cyclist and Avid Outdoorsman
“Delivering Top Quality Products to Tech Savvy Consumers”
Some Brands I’ve Worked With
A Few Examples of My Recent Work
I served as Lead Project Manager on this upper funnel destination to completely transform our accessories ecosystem. We moved from one static landing page to over 20+ dynamic, segment based experiences. In other words, we went from a brick wall to a sponge.
We were able to immediately showcase our top brand, product, promotional, and category messages, as well as develop a new site monetization program to sell these spaces to our third party brands.
Before this experience, when a customer navigated to our monitors destination, we only showed an assortment of products.
By building this experience out with UX testing along the way, I was able to showcase top messages, and segmented assortments based on end use or spec type.
Upon launch, this page immediately drove triple digit growth in monitor sales., a trend which has continued.
All we had to do was show the customer what we had.
I worked with the Oculus Marketing team to build out a customized experience for their new halo product launch around the Rift S, which served as a lower funnel experience for site navigation, and a direct destination for upper level marketing campaigns. It became our #1 seller in electronics any week we put the product in front of our customers, and drove traffic to this page.
As we onboarded over 1000 skus from 75+ brands, we needed an efficient way to showcase enriched content on lower funnel destinations. By working with Syndigo, a thrid party vendor, we were able to pull in rich content from our top brands to display on our PDPs, thus driving conversion rates and overall revenue.
I lead this project from start to end, including introductory conversations, contract negotiations, working with IT to implement RSS feeds onto our PDP containers, and tracking successes and opportunities along the way.
As part of our kid’s bike marketing campaign at Garneau, I helped build out content to educate consumers on the importance of buying quality gear for their kids, and providing a great first experience. This was one of many levers we pulled across the funnel to showcase our assortment of kid’s merchandise, and engage the customer on our site.
Other Notable Projects
Further case studies and proof of execution available upon request
Programs, Systems & Vendors I’ve Had Experience With
Analytics
Tools
Adobe Analytics
Adobe Test & Target
Google Analytics
Google Audience Insights
Google Search Console
IBM Coremetrics
Quantum Metrics
Tableau
3P Vendors
& Agencies
Syndigo
Bazzarvoice
Curalate
ID.me
LogicBroker
Crowdtwist
NetElixir
Channel Advisor
Data Systems
and APIs
Hybris
Apsiva CMS
SAP ECC
IBM Infosphere DataStage
LOIS
Fusion
Web
Platforms
Drupal
MSA
Velocity
Shopify
Dreamweaver
Squarespace
Project/Campaign Management
Magento
JIRA
Workfront
Trello
Toggl
Airtable
Video Work
I’ve been involved in videography both personally and professionally for the last several years. I have experience with everything from voiceovers, to writing scripts, to filming and editing, to how to’s, product reviews, weekly live shows, and interviews.
Here are a few examples of my work.
Fuji Factory Enduro Team Introduction
Exclusive Garneau Product Overview while at Performance Bicycles
Fun introduction of the Marin Wolf Ridge for the weekly Bike Scoop Show
Product feature video for a new product from Garneau
Basic how-to video on MTB Fit
A snapshot of my life in the outdoors:
Thanks for spending some time getting to know me.
Send me an email, or give me a call, and let’s see how we can work together!
zach.d.terry@gmail.com
919.260.8710